Resumen
This study aims to explain the resources, capabilities and management choices necessary to
respond to the new environment for the case of public university institutions. There is little
research about responsiveness to the digital transformation in public universities. The
methodology is based on literature review and a case study. A Public Agency Strategic Analysis
is used to identify relevant issues to conduct the case study. Results show that the organizational
processes, talent management and education service models have not been transformed as a
result of emergent technologies. The work provides a comprehensive analysis of the
capabilities, barriers and the role of the bargaining power of multiple forces affecting the digital
transformation of a public sector organization. The article provides specific and actionable
recommendations on relevant challenges when public university institutions conduct a digital
transformation process.