Listar Artículos Científicos por autor "Gómez, Liliana Julia"
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Marketing and social networks : a criterion for detecting opinion leaders
Litterio, Mario; Nantes, Esteban Alberto; Larrosa, Juan Manuel; Gómez, Liliana Julia (Emerald Publishing Limited, 2017)Purpose – The purpose of this paper is to use the practical application of tools provided by social network theory for the detection of potential influencers from the point of view of marketing within online communities. ...